Living on the Edge of Chaos

One of my favorite quotes is by Joseph Campbell in “On the Edge of Chaos: Navigating through Global Change” He writes, “the edge of chaos is a place where there is enough innovation to keep a living system vibrant, and enough stability to keep it from collapsing into anarchy.” In other words, it is how we deal with crisis, not that there is crisis. If you think of the current economic climate as chaotic (and I think that’s fair) you can either view that as cause for alarm or opportunity for creative problem solving. Sustainable thinking can help your business navigate the tricky edge of chaos so that you surf the expanding set of opportunities in a healthy way that keeps your business vital. The economics of energy is the current driver for chaotic change. As one of the five main focus areas for sustainable design, energy is a great place to start thinking two and three steps ahead of your competition. Do you know how your company will respond to a carbon cap and trade scenario, or a carbon tax? The Lieberman-Warner bill was the shot across the bow. That it failed is not an indication that carbon thinking is going away. It is only an indication that a carbon economy is not ready for prime time. Stay tuned and design your strategies now.

Posted by on June 21st, 2008 No Comments

Decision Making is where Sustainability Takes Root

Sustainability is more about the way we go about making decisions than it is a check-box list of specific strategies focused on any one project. A typical starting place for organizations to begin “going green” is to download a list of “things you can do today to lower your carbon footprint”, or something similar, and start with the low hanging fruit. But until a decision making process is embedded into your organizational thinking that focuses your efforts, your ability to reap the full benefits of planned sustainability will be sporadic and limited.  If you don’t know where to start then doing something, anything, is to be applauded. But changing out the light bulbs for compact fluorescents and making sure your aluminum cans get recycled isn’t going to get our communities where we need them to be fast enough.  The most effective business leaders know that profit isn’t the only “p” in the modern bottom line.  That may have been the notion years ago, but the triple bottom line that includes “people” and “planet” along with “profit”  is the model that consumers are increasingly demanding of business today.  If your sustainability strategy looks more like a check-list it may be time to update.  We would welcome the opportunity to work with you.

Posted by on April 30th, 2008 No Comments

Would you like one of our brochures?

We will be glad to mail one to you.  Go to the contact us page to let us know how many and where to mail them.

Thanks for getting the word out about us.

Claude and Chas

Posted by on April 9th, 2008 No Comments